You are about to order your first batch. Before you commit, here is exactly what a typical $24.99 home product — 10 oz, packed 6 × 4 × 2 in, $5.50 landed cost — costs to sell on Amazon in 2026. No hidden lines: every deduction you will actually see is on this table.
| Line | Where it comes from | Amount |
|---|---|---|
| Selling price | Your listing price | $24.99 |
| Referral fee | 15%, home category | −$3.75 |
| Fulfillment fee | Large-standard band, 10 oz, 2026 card | −$4.20 |
| Fuel & logistics surcharge | 3.5% of the fulfillment fee | −$0.15 |
| Advertising | PPC at 10% of sales | −$2.50 |
| Item / landed cost | Supplier + prep per unit | −$5.50 |
| Subtotal so far | $8.89 | |
| Freight, returns, storage, placement | The four smaller buckets (same scale as the standard worked example) | −$3–4 |
| Net profit | ~$5.70 (≈23%) |
The surprise in that table is not the size of any single line — it is how many lines move when you change one input. Shave the box and fulfillment, fuel and storage improve at once. Raise the price a dollar and referral, ads and returns amortization all move with it. Model before you ship, because every fix is cheaper on paper than in inventory.
Every field below is pre-filled for the $24.99 home product above — change price and cost to match your own supplier quote:
On a typical $24.99 home product in 2026: referral $3.75 (15%), fulfillment $4.20 (large-standard band), fuel surcharge $0.15 (3.5%), ads $2.50 (10%), plus inbound freight, returns amortization, storage and placement. After a $5.50 landed cost, you keep roughly $5.70 per unit — about a 23% margin. Amazon's deductions are half the price before the item cost.