Score any product idea in 60 seconds across 6 weighted factors — demand, competition, margin, differentiation, seasonality and compliance. A decision framework, not a crystal ball.
| Factor | Weight % |
|---|---|
| Demand | |
| Competition | |
| Profit | |
| Differentiation | |
| Seasonality | |
| Compliance |
This free Amazon product selection scorecard helps FBA sellers evaluate a product idea before spending money on inventory. Most failed Amazon products fail for the same handful of reasons — thin demand, brutal competition, margins that vanish after FBA fees and ads, or compliance surprises. The scorecard forces you to score each of those risks explicitly instead of relying on gut feel.
Score six weighted factors from 1 to 10, set the context risk flags and get a 100-point result with a clear verdict and actionable warnings. It is a decision framework, not a crystal ball — you still validate with real keyword volume, category sales rank and competitor review data.
The framework uses Amazon's published fee logic and common private-label failure patterns. It works entirely from your inputs — no scraping, no price tracking, no API, in line with Amazon Associates policy. Use the score as a screening gate, not a guarantee.
Yes — free, no sign-up, no API and no Amazon account access. Scoring runs entirely in your browser and we do not transmit or store your inputs.
Each of the six factors is scored 1–10 and multiplied by its weight (defaults: demand 25%, competition 20%, profit 20%, differentiation 15%, seasonality 10%, compliance 10%), then normalized to a 100-point scale. You can adjust the weights to fit your strategy.
Score the six factors in order: market demand, competition level, realistic net profit after FBA fees and ads, differentiation opportunity, seasonality and compliance/restriction risk. Then validate with keyword volume, category sales rank and competitor reviews before ordering stock.
No — it is a decision framework, not a prediction. It surfaces the factors that separate winning and losing FBA products, but real sales data and market validation are still required.
Context selections (review barrier, return/fragility risk, IP risk) and the compliance factor add warning flags when the profile is risky — for example 500+ review barriers or high patent risk — so weak spots are visible before you commit capital.
The scorecard evaluates the product opportunity before you buy inventory (demand, competition, risk). The FBA Profit Calculator prices a specific product — fees, net profit and break-even price. Use the scorecard first, then run the numbers.
No. It works entirely from your inputs using Amazon's published fee logic and a heuristic framework. No scraping, no price tracking and no API — by design, in line with Amazon Associates policy.
Rate each of the six factors 1–10 on this Amazon product scoring tool: demand (search volume and category size), competition (review counts and seller density), profit (margin after FBA fees and ads), differentiation (improvement opportunities), seasonality (peak risk) and compliance (restrictions). Apply the preset strategy that matches your model, then treat 70+ as the threshold for ordering inventory.
Treat 70/100 as the minimum threshold for ordering inventory, and 80+ as a strong signal — it usually means demand is solid, competition is manageable and margin clears 30% after FBA fees and ads. Below 60, improve at least two weak factors before spending on samples or first orders.
Score candidate ideas on six factors first — demand, competition, realistic margin, differentiation, seasonality and compliance. Then validate with keyword search volume, category sales rank, competitor review counts and price-cost headroom. Products scoring high on margin and differentiation with low review barriers are the classic winners.
Use 5–8% for most home, tools and toys categories, 10–15% for electronics, and 20–30% for apparel and footwear. Returns cost you referral and fulfillment fees plus a processing fee on each returned unit, so model them before pricing — the FBA Profit Calculator's Advanced costs section auto-fills the category average.